The convenience store (C-store) industry has experienced a recovery. After four years of decline, there has been a resurgence, with the number of convenience stores increasing by 1.5% in the last year alone. According to the latest data from the National Association of Convenience Stores (NACS), there are now over 152,000 convenience stores operating across the United States—and nearly 80% of them sell fuel. Following a period of reduction, this growth in store numbers has intensified the market's competition. It reflects changes in consumer behavior and highlights how individual store owners should adapt to new market realities.
Exploring Industry Growth
After a period of contraction, the reported growth of convenience store locations in 2023 and 2024 reflects changing consumer behaviors and adaptations by store operators. Single-store owners operate approximately 60% of these locations, meaning individual store owners form the majority of the market. The C-store increase is widespread, with 43 states reporting growth. Texas has the most convenience stores of any U.S. state, with more than 16,000 stores, highlighting a significant concentration of market activity in the state.
The Role of Single-Store Operators
Single-store operators have traditionally comprised the bulk of locations and have been the backbone of the convenience store industry. Operating as a single-store entity presents unique challenges, especially in such a competitive environment. These challenges include managing operational costs, attracting and retaining new customers, competing with larger chains on pricing and product variety, and maintaining high customer service standards to encourage repeat business.
Navigating Competitive Challenges
As the number of convenience stores increases, so does the challenge of distinguishing your business from competitors. Store owners must navigate not only the complexities of efficient supply chain management and product diversification but also the ever-important customer experience. Creating a welcoming store atmosphere, offering specialized products, and implementing efficient service models are all essential strategies to stay competitive.
Adding Sunoco's 94 Octane fuel to your station can attract customers seeking premium-grade options. Known for supporting peak engine performance, more than 40% of people who purchase 94 Octane are new to Sunoco—and they return more often. From offering TOP TIER™ gasoline to logistical support, Sunoco is here to partner with you.
Bringing Sunoco’s exclusive 94 Octane fuel to your station can position your business as a destination for high-performance enthusiasts and customers seeking top-tier fuel quality. As the only fuel of its kind available at the pump, 94 Octane differentiates your station in a market where most offerings are commoditized. With the global octane market experiencing steady growth and increasing consumer demand for higher octane fuels, offering 94 Octane can provide a compelling reason for customers to choose your station over competitors. This premium-grade option not only supports peak engine performance but also drives premium gallon sales, which can help attract new customers and reinforce your station's reputation for quality and innovation.
Sunoco’s Supportive Role
Sunoco recognizes the pressures faced by convenience store operators and offers robust support to help them excel. Our commitment extends beyond providing a reliable fuel supply to include:
- Consumer-Favored Station Imaging: Enhancing the visual appeal of stations to attract and retain customers.
- Loyalty Programs: Developing tailored programs that incentivize repeat visits and increase customer loyalty.
- Partnerships: Collaborating with various stakeholders to provide comprehensive service and product offerings.
- Digital Traffic Support: Leveraging digital tools to convert online searches to store visits.
In a crowded marketplace, the strength of a brand can determine a store’s success. Partnering with a recognized brand like Sunoco provides numerous advantages. Our exclusive 94 Octane fuel, available only at Sunoco pumps, offers a premium-grade option that supports peak engine performance and can help meet the growing demand for high-octane fuels. By featuring this differentiated product, station owners can attract performance-focused customers while reinforcing their station’s reputation for quality and innovation.
Our focus on quality service, innovative solutions, and comprehensive support helps our partners stand out. The right brand partnership drives business growth and enhances the store’s visibility and attractiveness to consumers.
Enhance Your Market Presence with Sunoco
As the convenience store sector expands, differentiating your operation is becoming more important than ever. By partnering with Sunoco, store owners gain access to a suite of services and support designed to address the challenges of the C-store industry—and an exclusive product found only at Sunoco: 94 Octane. Embrace the opportunity to enhance your store’s performance and market presence by connecting with Sunoco—a partner committed to your success. Explore how our fuel solutions and comprehensive support can help you excel in this dynamic and competitive industry.
